Why Mobile Ordering is the Future of Restaurant Technology

05 July 2023

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The restaurant industry has been revolutionised by technology, and mobile ordering is at the forefront of this transformation. Customers seek convenience and speed in today's fast-paced world, and mobile ordering provides just that. Customers can avoid long wait times with the ability to order and pay for their meals from their smartphones.

 

Mobile ordering is convenient for customers and streamlines the ordering process for restaurant owners and operators, reducing errors and increasing efficiency. Mobile ordering is the future of restaurant technology and it can help hospitality businesses to succeed in an increasingly competitive market.

Why is Mobile Ordering the Future of Restaurant Technology?

Mobile ordering is becoming increasingly popular within the hospitality industry, as it offers numerous benefits for both customers and restaurant owners, which can result in improved customer experience and increased profits.

 

  • Convenience: Mobile ordering allows customers to place their orders without waiting for a staff member. This convenience is particularly valuable for customers who have a language barrier.

  • Time-saving: With mobile ordering, customers can place their orders in advance, reducing wait times and enabling them to pick up their orders quickly. This time-saving feature is particularly useful for customers who have busy schedules and cannot afford to wait in long lines.

  • Customisation: Mobile ordering platforms often allow customers to customise their orders with specific requests, such as allergies, special dietary needs, or preferences.

  • Reduced errors: Mobile ordering platforms can reduce the likelihood of errors, as customers enter their orders directly into the system. This reduces the potential for miscommunication or errors caused by busy staff members.
Implementing Mobile Ordering

Mobile ordering can be done in several ways, each with advantages and disadvantages. Here are the most common ways mobile ordering is done:

 

  • Mobile apps: Many restaurants offer mobile apps, which customers can download onto their smartphones to place orders. These apps may offer features such as order customisation, payment processing, and loyalty programs. One of the main advantages of mobile apps is that they allow restaurants to collect valuable customer data and offer targeted promotions and discounts.

  • Third-party platforms: Several third-party platforms offer mobile ordering services to restaurants. These platforms, such as Uber Eats and DoorDash, allow customers to order from multiple restaurants using a single app. This can benefit customers who want to compare prices, menus, and reviews from multiple restaurants in one place.

  • Text-to-order: Some restaurants offer text-to-order services, which allow customers to place orders by sending a text message to a designated number. This method is simple and convenient, as customers can place orders quickly without downloading an app or creating an account.

  • QR codes: A QR code ordering system can enable mobile ordering by directing customers to a mobile website or app. Customers can scan the code using their smartphone camera and then place their order through the website or app.

In-store kiosks: Some restaurants offer in-store kiosks that allow customers to place orders and pay using a touchscreen interface. This method can be useful for customers who prefer a more traditional ordering experience but still want the convenience of mobile ordering.

QR Code Ordering Systems for Restaurants

QR code ordering systems are rapidly gaining popularity in the restaurant industry, offering numerous benefits for customers and restaurant owners. By using QR codes, restaurants can provide a convenient, contactless ordering experience for their customers while streamlining the ordering process and reducing the potential for errors.

If you want to implement a QR code ordering system in your restaurant, we encourage you to try Yesterday. With Yesterday, you can customise your menu, manage orders, and collect valuable data on your customers' preferences and habits. Our platform is easy to use and can be adapted to meet the unique needs of your restaurant.

Contact us to learn more about our QR code ordering system and see how it can benefit your restaurant.

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